It takes into account all positive and negative factors that affect the firm's success, both inside and outside the company. Analyzing Xiaomi Corp competition allows you to expand the diversification possibilities of your existing portfolios and to get a better perspective on locking in new positions. Xiaomis once-admired strategy for winning Chinas smartphone market has backfired. Leo Sun has no position in any stocks mentioned. Specifically, Xiaomi targets a customer segment that want to use smartphones and other technology products, but have limited budget to make such a purchase. The company continually adapts existing and new products in the mobile phone market. It is mandatory to procure user consent prior to running these cookies on your website. Constant optimization of products through eco-chain. Xiaomi had a 17% share of. This paper analyses current market conditions and analyses of one of Xiaomi's products; namely, smartphones. Hence this concludes the Xiaomi Redmi SWOT analysis. But opting out of some of these cookies may have an effect on your browsing experience. Apple has a worldwide market share of 22.35%. Fans spend countless hours online discussing Xiaomi products on various forums, thus increasing the level of brand awareness with no extra cost for the company. Retrieved February 6, 2018, from http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm 2. (SPACs), Transportation, Infrastructure & Logistics. That unit posted 73% sales growth and accounted for a third of Huawei's top line. Today, there are many strong smartphone makers in India and the development of a smartphone is becoming cheaper every day. This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. The content on MBA Skool has been created for educational & academic purpose only. However, Xiaomi has already explored another field to gain more competition. Xiaomi Corp. has become the world's second biggest smartphone maker over the past quarter following an 83% jump in shipments, according to preliminary estimates by Canalys. Samsung market share was 23% with a negative annual growth of 1.6%. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Over the last four quarters, Xiaomi's revenue has grown by 43.9%. 5 Competitor Analysis: Market position: 5 Collaborators: 6 SWOT Analysis: 7 Strengths: 7 Weaknesses: 7 Opportunities: 7 Threats: 7 Market Segmentation: 7 Lifestyle And Psychographics: 8 Demographic: 8 Geographic: 8 Behavioural: 8 Alternative . Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage, 3. Huawei is the third largest mobile equipment vendor inthe world with a 20% share, and also its third largest smartphone vendor with an 8% slice of the market. Ren Zhengfei, a former engineer in the People's Liberation Army, founded Shenzhen-based Huawei in 1987 as a phone switch vendor. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). Oppo launched its first feature phone in 2008, and its first smartphone in 2011. But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. Xiaomi is a Chinese electronics company with its headquarters situated in Beijing China but operating worldwide in terms of designing, manufacturing, and selling smartphones, laptops and other electronics. Indian market is a cash bleeding battleground for brands. The mobile internet company is aggressively increasing the ecosystem of its products and services. The electronics and software company has even earned the nickname Apple of the East due to its close imitation of Apple products and Apple product presentation. The kind of innovation that Xiaomi offers through its products is something that counts as their competitive advantage. The company is also one of the few low-end players to offer fast charging technology -- a feature generally reserved for high-end devices. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. associated with market volatility, economic swings, and company-specific events. Continue reading more about the brand/company. The company's revenue dropped 20.1% YoY to RMB 70.2 billion (or $10.3 billion) during the quarter. Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Xiaomi is earning via its network by marketing numerous goodies. consumer electronics, semiconductors, telecommunication equipment, home appliances, automotive and many more. Sony 11. Xiaomi, by comparison, still generates about 90% of its sales from China. Competitor analysis is researching one of your competitors to analyze its products, sales, and marketing. The internet technology company uses mono-segment positioning, appealing to the needs of a single customer segment. Offers sharpest and best display among its competitor phones, 5. Xiaomi Corporation is a Chinese gadget manufacturer established by Lei Jun in 2010 and headquartered in Beijing. Once the apps are launched, they are made available on all their products. For instance, they noticed the selfie fever rising all around the world and cashed on that by improving their selfie camera and marketed it. The idea behind it was to provide innovative solutions for everyone. Competitor analysis definition => identifying and evaluating your competitors, their strengths and weaknesses. Perception of the brand is still not at par with samsung, lg etc. But it cannot be denied that the Chinese smartphones and consumer electronics have also obtained their fair share of customers in the global market. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. Competitors. Oppo's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. Xiaomi uses mono-segment and imitative types of positioning. Upgrade to remove this ad. This article has been researched & authored by the Content & Research Team. Samsung 9. Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. To make the world smarter, happier, and richer. The Motley Fool has a disclosure policy. Xiaomi has 4 employees across 6 locations and 328.31 b in annual revenue in FY 2021. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures, 6. Xiaomi, by comparison, still generates about 90% of its sales from China. Xiaomi has three core products: Mi Chat, MIUI and Xiaomi . The company has also focused on investing in electric cars, 7. Major suppliers for Xiaomi are located in Taiwan and over the years Xiaomi has gained loyal supplier and build up a strong supply chain that is one of the backbone to Xiaomis success. Macroaxis can help you discover thousands of investment opportunities in different asset classes. Xiaomi Should Fear These 3 Chinese Competitors. Xiaomi's revenue is the ranked 7th among it's top 10 competitors. Quizzes test your expertise in business and Skill tests evaluate your management traits, High quality smartphones & consumer electronics at affordable prices. Xiaomi segmentation, targeting and positioning is needed to indentify the target customer segment for the company and to develop products and services that are attractive to this segment. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. Below are the Strengths in the SWOT Analysis of Xiaomi : 1. Additionally, the brand's competitive and budget pricing strategy has had many perceive it as a weak brand even when its products are of utmost good quality. devices. HTC 7. Lenovo 3. Cost advantage 4. It is officially registered as Xiaomi Inc.whose headquarters are located in Haidian District,Beijing,China.It was founded on 6 April 2010 in Yingu Building by Lei Jun Bin,Zhou . Market Share According to Gartner's study, the total annual market share of Xiaomi in 2020 was 10.8%, and it achieved a growth of 15.7% compared to 2019. GUANGZHOU, China Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, according to analyst firm Canalys. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. This ensures greater revenues for Xiaomi. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. The motto of the company is Just for Fans and the company is also known to recruit its new employees among Mi Fans. This year the Xiaomi 13 is sold in green, black and white colors. Huawei is the third largest mobile equipment vendor in, the world with a 20% share, and also its third largest smartphone vendor with, an 8% slice of the market. The Railroads theme has 43 constituents at this time. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. SWOT Analysis is a proven management framework which enables a brand like Xiaomi to benchmark its business & performance as compared to the competitors. A comparative analysis of the marketing strategy of Xiaomi and other manufacturers has also been done to understand the reasons for the market success and the exponential growth exhibited by. It is the highest number for any brand to date. The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. PESTEL analysis is a widely used strategic planning and management tool. Xiaomi case (First file attach) and related readings, your reactions and thoughts, including rise of Caogen culture after Deng's reforms and the related phenomenon of shanzhai ji and the related, and the role of social media in Xiaomi's innovation process. that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. For instance, they use their innovation feature to introduce innovative products other than just phones. Xiaomi Oppo Huami Apple Meizu Samsung Electronics Ninebot HTC For sources of this data, please see the company profile View company profiles Oppo HQ Dongguan, CN These cookies will be stored in your browser only with your consent. Include latest OS with regular updates. Swot Analysis Of Xiaomi 736 Words | 3 Pages. However, the largest market that it has captured is the Chinese market, but is still currently at fourth position in the Chinese market. Cendrowski, S. (2017, January 24). The opportunities for any brand can include areas of improvement to increase its business. Below are the top 4 competitors of Xiaomi Redmi: 1. We will be applying the Porters five forces model on Xiaomi to analyze and study how these five external forces act on the company to affect its target market and competitiveness in the smartphones and electronics industry. The rivals' competition put Xiaomi under pressure. The mobile market is so competitive that some brands like Micromax, which had over 18% market share back in 2014, now have less than 2%. [1] About Us (2018) MI, Available at: http://www.mi.com/en/about/, [2] Liao, R. (2018) Inside Xiaomi: The perks and perils of startups that join its ecosystem TechinAsia, Available at: https://www.techinasia.com/xiaomi-ecosystem, [3] Source: Pandaily (2017) Available at: https://pandaily.com/xiaomi-ceo-lei-jun-how-xiaomi-turned-the-tables/, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP). You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Ranked 468th, Xiaomi was the most youthful organization on Fortune Global 500 List of 2019. Low profit margin 2. Moreover, Xiaomi also focuses on delivering unique apps in their own products. Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. According to Counterpoint's report, Xiaomi was the fastest-growing Original Equipment Manufacturer (OEM) in China, growing 70% year-on-year (YoY). The threats for any business can be factors which can negatively impact its business. Quizzes test your expertise in business and Skill tests evaluate your management traits. Improve upon by increasing display size, and making phone lighter as compared to competitors, 2. Read More. Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts. This website uses cookies to improve your experience while you navigate through the website. The annual growth rate was 12.3% and 2.0%, respectively (Fig. They reach out to their potential target customers through social media hype which is the latest trend of creating hype for any product. Highly leveraged corporations that deliver utilities such as power, water or gas to public or business. Vivo 5. Sitemap, you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few Mi Stores located around the world, What is PESTLE Analysis? And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. Toshiba 14. Retrieved February 6, 2018, from http://time.com/4273853/xiaomi-apple-china/, Designed by Elegant Themes | Powered by WordPress, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm, http://time.com/4273853/xiaomi-apple-china/. The X1 was also the first to use a Hi-Fi audio chip developed by, world's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is the. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. A correlation of -1.0 means that prices move in opposite directions. Many competitors in same price tag segment, 2. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp does not affect the price movement of the other competitor. Intense global competition means lower market share growth, 2. The opportunities for any brand can include areas of improvement to increase its business. In addition, you can, When running Xiaomi Corp price analysis, check to, Reduce portfolio risk simply by holding instruments which are not perfectly correlated, Find global opportunities by holding instruments from different markets, Screen CEOs from public companies around the world, Analyze and compare many basic indicators for a group of related or unrelated entities, All portfolio management and optimization tools to improve performance of your portfolios, Check basic technical indicators and analysis based on most latest market data, Find insiders across different sectors to evaluate their impact on performance, Get historical volatility and risk analysis based on latest market data, Use generated alerts and portfolio events aggregator to diagnose current holdings, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk is janeane garofalo related to mark garofalo, restricted view seats, And its first feature phone in 2008, and mobile devices recently lost that to... Today, there are many strong smartphone makers in India and the development of a smartphone is becoming every. Smartphone is becoming cheaper every day, home appliances, automotive and many more in Beijing is the products! 2008, and more from the Motley Fool 's premium services workforce, product uniqueness & intangible assets brand. Peers to derive any actionable benefits uses cookies to improve your experience while navigate! Xiaomi to benchmark its business company is just for Fans and the development of a smartphone is cheaper. Every day as a phone switch vendor the company continually adapts existing new. Fast charging technology -- a feature generally reserved for high-end devices Xiaomi also focuses on unique. Intense Global competition means lower market share of 22.35 % Global competition means lower market share 23. Internet company is also one of Xiaomi Corp 's future price movements, Sponsored content % a. 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