Its basically a digital catalogue for their products. In 2008 International Conference on Information Management, Innovation Management and Industrial Engineering (Vol. All rights reserved LCHW. However, there are some social issues challenging Sri Lanka today. This market research report covers SWOT (strengths, weaknesses, opportunities and threats) analysis forSri Lanka. Amnesty International (2021) Sri Lanka Human rights, available at: https://www.amnestyusa.org/countries/sri-lanka/ (accessed 08 March 2021), BBC (2019) Sri Lanka country profile, available at: https://www.bbc.co.uk/news/world-south-asia-11999611 (accessed 01 March 2021), Condiliffe, J. This investment will also increase stakeholder satisfaction and expand the customer base due to enhanced brand image. Cargill A. should also attempt to understand the degree of consumer ethnocentrism and consider the country of origin effect to determine local consumers evaluation of foreign products. Each company offers retail products online, to be sold and shipped. After constructing the industry life cycle and assessing the competition in the grocery industry, lets proceed and carry out the environmental analysis of the grocery industry. Grnig, R., & Morschett, D. (2017). The government regularly organizes elections among a limited number of political parties, and the majority vote holding party comes to dominance. Leyva, M., Hechavarria, J., Batista, N., Alarcon, J. Choosing the vision, mission and the reason of existence for Sri Lanka. Out of these 40,000 stores, more than 26,000 are simple grocery stores. air and water pollution, dilapidation of mangroves, deforestation, over fishing, and poor waste management. Its going to analyze the macro-environmental factors impacting the worlds leading developing country. The first task we had was to do a PESTEL analysis of our home-country that we were in charge of. PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro . The current population of Sri Lanka is just over 21 million (Worldometer, 2021). Cargill A. should carefully consider the on-going technological innovations to stay ahead of the competition. The Sri Lankan economy is going through a massive transition. But it needs a lot of investment and tech acceleration. PESTEL. The Democratic Socialist Republic of Sri Lanka or Ceylon is a South Asian island country. Political - turmoil, Economy - shambles, Social - upheaval, Technology - fallout as no power, Environment - distraction due to poor policy implementation, Legal - politicised hence no consistency. A recommendation is that the company's strategies must include the external factor of rising health consciousness among consumers. Area harvested for Cabbages and Other Brassicas, Area harvested for Cauliflower and Broccoli, Area harvested for Peaches and Nectarines, Area harvested for Tangerines, Mandarins, Clementines, Yield of Tangerines, Mandarins, Clementines, Production of Cabbages and Other Brassicas, Production of Tangerines, Mandarins, Clementines, Production of Household and Sanitary Paper, Terrestrial Protected Areas as % of Total Area, Marine Protected Areas as % of Total Area, Primary Production of Coal, Peat and Oil Shale, Primary Production of Crude Oil and Natural Gas Liquids (NGL), Imports of Crude Oil and Natural Gas Liquids (NGL), Exports of Crude Oil and Natural Gas Liquids (NGL), Primary Production of Solar, Wind and Other Energy, Final Consumption of Coal, Peat and Oil Shale, Final Consumption of Crude Oil and Natural Gas Liquids (NGL), Final Consumption of Solar, Wind and Other Renewables, Final Consumption of Energy by Other Industries, Electricity Output from Geothermal Generation, Electricity Output from Hydroelectric Generation, Electricity Output from Wind-Powered Generation, Electricity Output from Nuclear Generation, Electricity Output from Combustible Renewables and Waste Generation, Share of Electricity Output from Renewables, Share of Electricity Output from Non-Renewables, Ratio of Proven Coal Reserves to Production, Ratio of Proven Oil Reserves to Production, Proven Oil Reserves (Year-End, '000 Million Barrels), Ratio of Proven Natural Gas Reserves to Production, Investment in Energy with Private Participation, Residential Heating Oil Price per 1000 litres, Capacity of Nuclear Reactors in Operation, Capacity of Nuclear Reactors Under Construction, Rural Population with Access to Electricity, Urban Population with Access to Electricity, Population with Access to Clean Fuels and Technologies for Cooking, Environmental Resilience Ranking: Risk Index, Environmental Resilience Ranking: Global Warming, Forest & Biodiversity Ranking: Availability, Energy Ranking: Sustainability & Efficiency, Domestic Material Consumption of Metal Ores, Domestic Material Consumption of Non-Metallic Minerals, Domestic Material Consumption of Fossil Energy, Domestic Material Consumption of Other Products, Consumption of All Ozone Depleting Substances, CO2 Emissions from the Consumption and Flaring of Natural Gases, CO2 Emissions from the Consumption of Coal, CO2 Emissions from the Consumption of Petroleum, Greenhouse Gas Emissions from Agriculture, Waste Generated by Agriculture, Forestry and Fishing, Waste Generated by Electricity, Gas, Steam and Air Conditioning Supply, Waste Generated by Water Supply, Sewerage, Waste Management, Waste Generated by Wholesale of Waste and Scrap, Waste Intensity in Agriculture, Forestry and Fishing, Reliance (dependency) on External Water Resources, Exploitable: Regular Renewable Surface Water, Exploitable: Irregular Renewable Surface Water, Exploitable: Total Renewable Surface Water, Exploitable: Regular Renewable Groundwater, Rural Population Using at least Basic Drinking Water Services, Urban Population Using at least Basic Drinking Water Services, Rural Population Using at least Basic Sanitation Services, Urban Population Using at least Basic Sanitation Services, % of Agricultural Water Managed Area Equipped for Irrigation, Harvested Irrigated Crop Area as % of Full Control Irrigation Area Actually Irrigated, Analyse growth opportunities and assess market potential, Understand the likely path of economic growth, Examine risks and vulnerabilities of economies to support critical decision-making. It is important for Cargill A. to study the current trends in the country's political scenario as changes in government may alter the government's priorities towards the development of different industries. Moreover, considering the development and maturity level of technology in the respective market is also important. If you are happy with this select "Accept All". Offering luxury products at premium prices to a market where the high-end market is considerably small in number will require Cargill A. to adopt the niche marketing strategies. Its important to understand the laws long before the store is open for business. This can only happen if the suppliers are low in numbers or they are supplying something very unique or scarce. The business and marketing strategies are also influenced by migration. The data protection has become an important issue due to consumers privacy and security concerns. To conduct an industry analysis, first, you must conduct an industry life cycle. These stores specialize in food items. But even smaller shops can benefit from offering discounts and sales on products. They arent producing anything on their own. Follow this link to learn more about our cookie policy and how we use cookies. The stability of the political environment in the country will greatly affect the exports of cinnamon. Palk Strait and the Gulf of Mannar separates Sri Lanka from the Indian Subcontinent. In this industry, buyers set prices because they are sensitive to prices. Grocery stores mainly keep packaged food items. Moreover, adopting efficient waste management practices in organizational units that are located in or near urban areas is highly crucial for Cargill A. In some countries, recycling has almost become a business norm. M Market Research Reports and the M Market Research Reports Logo are registered trademarks of Market Research Reports, Inc. Disclaimer: Market Research Reports, Inc. has no affiliation to, and is not associated with any other website(s) or organization(s). Posted by Zander Henry on However, if the economy is poor, it doesnt matter how many products are offered. This helps the grocery industry generate high revenue. Operating in such a market can lower the production cost of Cargill A. However, Sri Lanka also faces some environment challenges e.g. This detailed PESTEL analysis of Sri Lanka aims to explore some of the powerful macro factors that impact on Sri Lanka today and may continue doing so in the future. Retail stores use a variety of technology everyday. academic writing services at least once in their lifetime! Sri Lanka SWOT Analysis Market Research Report: Oct 12 2017: 27: USD 100.00: Sri Lanka Risk Analysis Market Research Report: Oct 12 2017: 28: USD 100.00: Sri Lanka PESTEL Analysis Market Research Report: Oct 12 2017: 32: USD 100.00 Coca-Cola comes under the FMCG market and in Sri Lanka the FMCG market is witnessing huge changes since 1990. Cargill A. can leverage the opportunities offered by social media marketing to improve business performance. November 2022. According to an estimate,74.9%of the people are Sinhalese, other ethnic groups are Sri Lankan Tamil (11.2%), Sri Lankan Moors (9.2%), Indian Tamil (4.2%), and others (0.5%). After that, we proceeded to the second step, where we assessed the competition in the grocery industry analysis. Springer Berlin Heidelberg. Commercial Bank of Ceylon PLC is one of the largest private sector commercial bank and the third-largest bank in Sri Lanka in terms of total assets. ~ 0.0 Page). Exploring strategy. According to the annual reports of each company that produces ceramic tiles, shows continuous growth of profits in parallel with net sales. After that, the growth stage arrives. Although, Limited-service restaurants in Indonesia saw impressively strong growth in terms of overall transactions in 2022 a turnaround from 2021s continued decline.. Currently, Cargill A. is present in different countries, each having own political tensions. The major languages are Sinhala, Tamil, and English, while Buddhism, Hinduism, Islam, and Christianity are the major religions. A stronger economy allows consumers to buy products they want. The economy is not big as the country is small; however, it is expected to grow and reach around $97 billion by the end of 2022. Detailed environmental analysis is imperative before deciding to enter a new market or start a new product line. Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. 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