The project extended the lifetime of the seats by another five to seven years, and saved the company the cost of 50 new seats. Sustainability in operations On the ground The greatest proportion of our carbon emissions comes from the consumption of jet fuel, so our selection of aircraft and our operation of those craft present the best opportunities for reducing our environmental impact. Dubais position on the Arabian Peninsula placed it at the nexus of global transit routes, a strategic location between Europe, Oceania, Asia, and Africa. These spikes strained the airports capacity, but they were essential to allow connecting passengers the widest possible choice of connections from points east to west13. To install StudyMoose App tap The case . For details on how we use your information, please see our privacy policy. Emirates enjoy the low price of fuel and also the low cost labour in this region, which is more than just convenient for an Airline operator. Why? , Strategic decision to not be in an Alliance7: Emirates believed that the marketplace will be hindered when an airline will need a consensus from its Alliance partners. It will also encourage the development of a commercially-viable supply chain for sustainable aviation fuel (SAF) and conduct trials of, and purchasing, electric and hybrid ground equipment and vehicles to replace diesel-fuelled equipment. Power BI monday.com Integration in 4 easy steps, A Comprehensive Guide to Digital Transformation in Finance, Amazing Services Provided by a Locksmith You Need to Know. It also utilizes a dry wash technique to clean its aircraft which saves 11 million litres of water annually, and keeps the aircraft cleaner for longer. It helped create a strong pull that attracted business and leisure tourists alike. On opening, Emirates One & Only Wolgan Valley was the first carboNZero certified hotel in the world, and the first carbon neutral resort to be certified through an internationally accredited greenhouse gas programme. The gateway created by Emirates, has no upper hand in these unfortunate situations as their hub will take a longer flight time. Fall in oil prices a business paradox. Local government support 3. It says there are between 50,000 to 60,000 items on each Emirates flight, from the food served, to the toiletries, safety equipment and bed linen. Emirates says that it has zero tolerance on carrying banned species, hunting trophies or any products associated with illegal wildlife activities. Its ground handling colleagues are trained in IATAs Live Animal Regulations and its own internal policies on carrying wildlife, with frontline employees trained to recognise and report suspicious cargo. Our Economy Class blankets on long-haul flights are made from 100% recycled plastic bottles. The aviation industry has actively called on the worlds governments to put in place a single global market-based measure to address carbon emissions from international aviation. The companys workforce is lean and its organization is flat, which keeps overhead costs low. The Emirates Airlines' success. Their programme diverts a wide range of materials from landfill, including paper and cardboard, aluminium foil and cans, and plastic bottles and containers, much of which is collected from our aircraft after their arrival in Dubai. The improvement of loading efficiency to match the ideal trim line, resulting in a more aft Center of Gravity (CG) position and less fuel burn. Emirates is supportive of efforts around the world to improve the efficiency of air traffic management and to provide more flexibility on flight routes. Qatar Airways: Right at the nose tip of Emirates and Etihad, Qatar airways has followed a similar business structure, to be one of the major competitor for Emirates. 4. Development of tourism infrastructure in Dubai is assisting this strategy, as point-to-point demand is increased. Give us your email address and well send this sample there. The airline says it is also committed to responsible consumption by making careful decisions about what items we purchase, how we source them, how we manage disposal of waste and how we consume water and power. International benchmarks illustrate that even todays aviation system does not fulfil current demand. Emirates uses an innovative foam wash technique for cleaning aircraft engines that helps us saves about 200 tonnes of carbon dioxide emissions per year across our fleet. what are airlines doing to be more sustainable? Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. The Transport Services department follows a two-pronged approach: managing growth efficiently, and continuously improving existing operations. (2016, Sep 10). The Positioning1: The location is a strategic one A well-oiled hub centred in a major catchment area. Highly priced tickets compared to competitors 2. Increasing Income: In the Middle Eastern regions (UAE), where most of the Emirates man force comes from have showed major improvement in its growth. Dubais government had worked hard to build up the citys tourism base and establish it as a travel and logistics hub high-profile projects, along with close coordination with the hospitality industry. Connectivity: Dubais small size was not seen as a deterrent by the Emirates. The location of Emirates primary hub does not allow it to take any advantage of people traveling from Europe to Americas. Our efforts to minimise our environmental impact continue onboard the aircraft. Emirates airline has been sustainable because of the measures taken by the company regarding Eco-Efficiency and environment practices reveals that they have sustainable approach in the business. This base was then used to determine whether to add capacity to existing routes or launch a new route. Weve invested in one of the best flight planning systems available, to carefully plan flights and optimise routes based on each days weather conditions, airspace constraints and the specific aircraft allocated for each sector. First, the business model and how to become more profitable, and second, its operational effectiveness. See a whole year of Reward Seat Availability on one page at SeatSpy.com, Smart Traveller: donating hotel points to charity, Diamond Crown Hai Phong (Vietnam) - a new architectural masterpiece of Asia. Their efforts have seen them receive several awards for sustainable transport in Dubai. Course Hero is not sponsored or endorsed by any college or university. This procedure saves thousands of litres of water each wash, and having a clean aircraft exterior helps to reduce fuel consumption and emissions by making the aircraft lighter and more aerodynamic. Emirates has been headquartered at a multi-million dollar facility situated in Dubai, which handles a strength of 105,000 employees at an increased rate of 11% from the previous year of its operation. These efforts have been ongoing since 2003, and the airline has also been working with IATA to extend this routing system across the world as a standard operating procedure where possible. Small wings, Big dream Capitalization of the Initial Fund: In contrast to other major Airline operators such as Air France and British Airways, who have often received huge bailout packages or debt reliefs from the government; The Dubai government had given the airline a total of just $18 million, including the start-up money. For customers, it also served as the fastest way to connect to their destinations, where in other major carriers offered a zigzag path. Development of tourism infrastructure in Dubai is assisting this strategy, as point-to-point demand is increased. Well-maintained aircraft contribute to efficient flight operations too. In 2021-01, the state intends to receive $1 billion in revenues. Their combined initiatives are saving more than 2,850 MWh of electricity a year. For details on how we use your information, please see our privacy policy. The company has maintained a world class flight operation as well as introduced cheaper long haul flights that are highly profitable. As compared to low-cost carriers, we have a lean workforce with flat organizational structure keeping overhead costs low. The operation of flex tracks, orflexible routings- where the airline partners with air navigation service providers to create the most efficient flight plan for each flight, taking advantage of natural tailwinds, while avoiding headwinds and weather systems. what are the strengths of emirates airlines? The government also sees Emirates to be one of the strong pillars in their economy, which has paid a total of $2.3 Billion in dividend since the royal family bankrolled the venture 28 years ago. Once the planes were confirmed, the planning team examined the overall fleet, the available craft currently in use, and how many planes remained. Copyright 2023 by Ictsd. Our vehicle fleet managers are focused on minimising the environmental footprint of our road operations. ecently, on May 20th 2014, the Air French KLM announced their results showing record losses. Amazing as always, gave her a week to finish a big assignment and came through way ahead of time. Fuel use can be reduced by four percent by adding wingtip devices to aircrafts. Emirates policy of investing in the most modern, eco-efficient technology available means we have one of the youngest fleets in the industry. The airline is also actively involved in the fight against illegal wildlife trafficking and exploitation, and is a member of the United for Wildlife Transport Taskforce, and is also a partner of ROUTES (Reducing Opportunities for Unlawful Transport of Endangered Species). As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. Using their low-cost strategy, Emirates Airline is managing its capacity. The study's purpose is to find an answer to a research question, specifically, what is the UAE foreign aid role and significance for the Soft Power Strategy implementation and the Sustainable Development Goals? The implementation ofidle reverse thrust on landing, instead of switching the engines into reverse thrust. Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. Air Traffic: Dubais relative distance from congested European airspace meant that aviation traffic was minimal and that flights could connect at almost any time of the day, allowing for twenty-four-hour operations. Emirates relied on only three types of aircraft, because of which planes could be deployed onto existing routes to supply much more easily to match the demand. A total of 269 aircraft will be operated by Emirates, making the company the worlds second largest operator after er, is the worlds largest operator of the Airbus A380 and Boeing 777 family of aircraft. And with jet fuel comprising one of our largest areas of expenditure, fuel efficiency is essential to every part of the business. Taking the following example, landing a flight that continuously descends into an airport saves at least 150 kilogramme of CO2 over the course of a day. focused on one strategy but is rather open to change. Sustainable practices are an integral part of the Emirates groups corporate vision that results in the sustainable development of the company. Emirates Airline: Connecting the Unconnected "referred as Emirates Airline in this analysis " is a Harvard Business Review (HBR) case study used for MBA & EMBA programs. Emirates One&Only Wolgan Valley Please click here for more information. Demand-side management of electricity will play a role, as will increased public transportation. Have a competitive price advantage over the competitors.2. The Flight Training Facilities department sources a range of items from Emirates Engineering when aircraft interiors are being upgraded. Read the stories behind our sustainable products on board. Doha Airport, Qatar airlines primary hub has reported to have more than 90% of its arrivals customers to be in transit for their next flight. The aviation industry recognises that, although its responsible for less than 2% of global carbon dioxide emissions from human activity, it must be committed to growing sustainably and reducing growth of its emissions. Aging Fleet3: Emirates has been amazing in providing world class services, and most of the credit goes to the young fleet size, which are equipped with modern technologies. Get your custom essay on, Get to Know The Price Estimate For Your Paper, "You must agree to out terms of services and privacy policy". We depend on aviation to conduct economic, social, and cultural activities, which makes it so vital and contributes so much to our growing world. Working with air traffic management providers to develop protocols that enhance operational efficiency. What Do You Need To Know About The Law Regarding Wrongful Death In The State Of Texas? SWOT Analysis stands for - Strengths, Weaknesses, Opportunities, and . Its tea supplier, Dilmah Tea, has achieved carbon neutrality, ensuring that the tea options served in all cabin classes are sustainable. Using these blankets both prevents the plastic bottles ending up in landfill, and saves energy and emissions in the manufacturing process compared with using new plastic materials. Its freight arm, Emirates SkyCargo, has adopted a zero tolerance policy on illegal wildlife trade which includes big cats, elephants, rhinos and pangolins, among other types of wildlife, and has implemented a complete ban on hunting trophies. We prioritise the use of ground power and pre-conditioned air where it is available so that the aircrafts auxiliary power unit a small jet turbine located at the rear of the aircraft can be switched off. Emirates integrates its business strategy to include two main metrics. For more information, you can view the full details of all of our aircraft. Read more about this strategy at www.enviro.aero(Opens in a new window). An airline that has really made an effort to put its best foot forward as the greener carrier, Virgin Atlantic, has won accolades recently in order to become an environmentally friendly airline. These efforts have been ongoing since 2003, and the airline has also been working with IATA to extend this routing system across the world as a standard operating procedure where possible. Retrieved from http://studymoose.com/the-emirates-airlines-success-essay. For more information, You can view the full details of all of our aircraft point-to-point demand is increased maintained! The Law Regarding Wrongful Death in the sustainable development of tourism infrastructure in Dubai is this. As well as introduced cheaper long haul is emirates strategy sustainable why that are highly profitable the youngest fleets in the industry unfortunate as. Use your information, please see our privacy policy and came through way ahead of.! 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