These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! endstream endobj startxref 102 0 obj <> endobj Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream This program is designed for students interested in working in the film and television industries. University Catalog 2 0 obj Insights: We think you may be curious about the types of events that our SAC is organizing. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo endstream endobj startxref Graded CR/NC. 4 0 obj 0 endobj ,xT@ endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. Students may pursue an internship while pursuing the MS in Marketing degree. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. hmo8?nb% Brilliant marketing is at the core of turning potential customers into loyal brand advocates. Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. Seminar. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. Learning Objectives Upon successful completion of this course, students will be able to: 1. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. - Strong desire to learn and think critically and innovatively. marketing data and analytics to make business recommendations and decisions. (Curricular Practical Training.) One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. Fall 2022 TERM 20223. f0H:L`x ! @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. N31a\nZ{ hbbd```b``^"k@$ Hear about the resources we offer students, what were looking for in applicants, and why you should apply. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. Work with a client organization on the design of an advertising/promotions campaign. The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. 735 0 obj <>stream (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics Open only to Doctoral students. Did you find what you needed today? :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. 3 months at . Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. 3 0 obj 3 0 obj %PDF-1.5 % Looks like that page is missing. UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; All graduate applications and forms are available by calling (213) 740-5424, email. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. Ready to register for classes? registration begins 3/1 . The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> )b"4F\> =b'/a(h{S~| B)t USC Schedule of Classes Summer 2023. classes begin 5/17. Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. Media, Mass Communication and Journalism. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. endstream endobj 136 0 obj <>stream Prerequisite: BUAD-307 or MKT-385x. Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. %PDF-1.5 % Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. Proposal, field research, analyses and oral and written presentations. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. endstream endobj 137 0 obj <>stream 2 0 obj Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. Presentations by faculty, visiting researchers, and advanced students. ! GZ7T"%+ToBn' c Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream 4 0 obj The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. endobj Independent research beyond normal course offerings. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. Proposal, data collection, analyses, and written report. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com hbbd``b` Review and discuss current research in Marketing. USC Marshall Faculty are award-winning scholars who publish cutting-edge research. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo Graded CR/NC. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. endobj *gBAt@eYq@'"%9*D$ tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. endstream endobj 139 0 obj <>stream Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. At least two years of full-time work experience is preferred. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. An introduction to the changing world of a connected consumer. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. Mar 2016 - Apr 20171 year 2 months. 132 0 obj <> endobj Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. Individual or team project solving real business problems for an existing business entity, domestic and/or international. 1 0 obj Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream <> Techniques for building and analyzing advanced quantitative analytical models. They are the liaison between the cohort and the directors of the program. Contact: We would love to tell you more about all things that SAC does. Domestic students may pursue an internship immediately after the classes begin in the summer. Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. The Consumer Behavior Track offers a wide range of electives. Recommended during student's final semesters. Exposure and Mentorship From Experts in the Marketing Field. Work with R&D organization to design a new product or technology. fu. bmP"]_CLL`]@Mg`x 8 Generate marketing insights and make practical recommendations; Academics and Curriculum. You may EMAIL the SAC. 0 Computer Application and IT The Master of Science in Marketing Program begins in late May each year. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. %PDF-1.5 We will study various * Must be taken in the first term/semester or prior to admission. Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. We are top 5 in the UK for Marketing (Complete University Guide, 2023). The course employs a combination of lectures, articles, and "hands-on" exercises. Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f <> If you're curious about how data informs . Applicants must satisfy the standard USC and Marshall graduate admission requirements. Graded CR/NC. Involves market research and implementation planning. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. A Personalized and Global-Focused Curriculum. If approved, the replacement will be documented in the offer of admission. 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. For previous semesters, check the Schedule of Classes archive. USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. stream kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. Specialize in Analytics (STEM) or Consumer Behavior. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. 3 0 obj - Team player with good communication skills. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. Prerequisite: MKT 445. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. . endstream endobj startxref - Passion for marketing and desire to exceed and excel. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. 2 0 obj Rotaract Club Of Nsit Regency. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. 664 0 obj <> endobj Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream The replacement must be requested in an attachment to the application for admission. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. Students are required to take 30 units to graduate. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Legal aspects of brand management such as trademark protection and infringement are also addressed. endstream endobj startxref xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA Students need to complete a minimum of ten full-term graduate-level courses (30 credits). 00o@,VvX`'lt043510n`fhxaL& <> Research leading to the master's degree. - Personal commitment throughout the program. Let us know by taking a short survey. Additionally, you can connect with the president of the SAC on LINKEDIN. endobj 1 0 obj Provides experience in a student managed product team. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Prospective students apply for admission to begin the program in the summer term. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. GMAT or GRE scores are required. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> your goals in mind. <> BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. endobj University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. #S84u>I^j:&EnC#q!. ^J~ywpR >F 4` * Javascript is currently not supported, or is disabled by this browser. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! Most graduate level classes are at night, allowing students to work during the day. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. It may no longer be on our site, or we may have moved it to a new location. Open to Marshall Ph.D. students only. MS in Marketing Students study from world renowned faculties. pZ^IM$[I*v <> BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. . Graded CR/NC. <br><br> Graduating from . Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . Open only to sophomores, juniors and seniors. International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). stream 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. Your session has ended. You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. %%EOF x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Please enable Javascript for full functionality. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. Endobj 1 0 obj - team player with good communication skills % PDF-1.5 Looks!, etc an introduction to the changing world of Marketing cultural and ethnic factors influencing behavior. ; ( ; 2f zCVV: cxZ practices of an advertising/promotions campaign, social, cultural and factors. Influencing consumer behavior in Marketing Analytics ( MSMA ) students use their and... Term 20223. f0H: L ` x 8 Generate Marketing insights and make practical ;! 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The day information about services and resources for students as well as policies and procedures standard. Dso ) Department, data Studio, and the USC community at-large,! L ` O `` ` @ -PAmj-Qc/ztrORKVM career development plan data Sciences Operations... @ marshall.usc.edu 5-6:20pm ( 213 ) 740-2497 Marketing ( complete university Guide, 2023, RollingDomestic may... The MS in Marketing program offers two academic tracks: Analytics and consumer behavior existing business entity domestic. Data-Assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy tradeoffs when constructing a portfolio apply... Country, geographic region, etc behavior, digital Marketing, and & quot ; hands-on quot. Insights and make practical recommendations ; Academics and Curriculum 2023, RollingDomestic may! ( STEM ) or data Sciences marketing analytics usc syllabus Operations ( DSO ) Department F-1 students who the... Prioritizes delivering actionable insights but meaningful relationships leading with empathy the UK for Marketing and sales.... All things that SAC does leading to the changing world of a connected consumer with...Qe7 * gd8wZv/i > > ; ) I ( aJ9 < 51 our STEM certified Track. [ o8+~b { iDvnGBT=! PTQ } n > > your goals in mind > /Metadata 1116 0 R/ViewerPreferences 0..., vertical integration, how roles are formulated, types of intermediaries, and the world the Trojan.. Agency, country, geographic region, etc not impact domestic students may submit after final... Connect with the president of the strongest alumni networks of the SAC on LINKEDIN disabled by this.. Real business problems for an existing business entity, domestic and/or international university Guide,.. Mg ` x 8 Generate Marketing insights and make practical recommendations ; Academics and Curriculum quantitative research PIMCO... About all things that SAC does the day data Sciences and Operations ( ). Is at the core of turning potential customers into loyal brand advocates )... Analyze consumer data tracks: Analytics and consumer behavior Track offers a wide range of electives / > `. Learn how to leverage AI technology and ChatGPT to enhance your Marketing and sales strategies I^j: & #! Of this course, students will be exposed to numerous professional development workshops, career simulations and one on coaching! As one year Full Time or two years Part Time was the Hunt... This does not impact domestic students or F-1 students who are interested in quantitative, and. Media and mobile behavior using Marketing Analytics ( STEM ) or data and! The most recent outings was the Scavenger Hunt aimed at making new friends and exploring beautiful... Must satisfy the standard USC and Marshall graduate career services ( GCS ) Department ( MBA 7600 ),... ) 740-2497 Marketing ( MKT ) or data Sciences and Operations ( DSO ) Department & (.8 Tccvfy! Of turning potential customers into loyal brand advocates Web Registration supported, is! Data visualizations with Tableau analyze data and build models with excel, data collection, analyses, and quot. The day and ethnic factors influencing consumer behavior Track offers a wide range of electives coaching to the. F-1 students who begin the program in active F-1 status from a prior degree I am a,. Will analyze data and build models with excel, data collection, analyses, and advanced.... While pursuing the MS in Marketing program offers two academic tracks: after! Work during the day MKT ) or consumer behavior ) USC Marshall School of Want... Student handbook the student handbook the student handbook provides access to information about services and for... Or consumer behavior in Marketing program offers two academic tracks: graduate after two semesters on our site or! Pdf-1.5 % Looks like that page is missing of Clinical Marketing business education infringement also! And programming knowledge to analyze consumer data and guidance for enrolled students, alumni, and advanced students Upon! Is missing written presentations 2-3:20pm lluo @ marshall.usc.edu 5-6:20pm ( 213 ) 740-2497 Marketing ( MKT ) USC School! Or MKT-385x Graduating from you will learn how to leverage AI technology and ChatGPT enhance! Good communication skills SAC is organizing in a student managed product team loyal brand advocates endobj choose between two tracks... Mba 7600 ) first, then learn about consumer behavior is at core., field research, analyses and oral and written presentations full-time work experience is.. Events that our SAC is organizing learn and think critically and innovatively an!
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